Built by a Contractor,
for Contractors
Home Trade Pros exists because the lead industry wasn't built to help the people doing the actual work.
The Short Version
I've been in the HVAC trade for 16 years. Seven of those running my own company, Indoor Air Technologies, here in the Bay Area. I know what it takes to keep a small crew of 2–3 guys working — and I know what it costs.
Early on, I signed up for one of the big lead platforms. The kind that charges you $50, $60, $75 per lead — then sends that same lead to seven other contractors. You're paying top dollar to compete against half the town for the same phone number.
I cancelled within the first year. They still call me trying to get me back. Years later. Relentless.
But the real problem wasn't just one platform. It's the whole model. These companies aren't built to help contractors — they're built to extract as much money from them as possible. The contractor is the product, not the customer. And when you're spending $3,000–$4,000 a month just on advertising to keep a small team employed, every bad lead actually costs you.
So I built something better.
Home Trade Pros is what I wished existed when I was burning money on leads that went nowhere. Lower prices. Fewer contractors competing for each job. A credit-back guarantee when something isn't right. And every contractor on the platform is license-verified through the California State Licensing Board — because homeowners deserve to know who they're hiring, and real contractors shouldn't have to compete with unlicensed guys.
Homeowners get connected with licensed, verified professionals — not random listings or unqualified strangers.
This isn't a big tech company trying to figure out the trades from a conference room. It's one contractor who got tired of the way things were and decided to do something about it. We built this to be the platform we would actually use ourselves.
— Andrew Meeks, Founder
What We Do Differently
Pricing that actually makes sense
Our leads cost a fraction of what the big platforms charge. We use fair, supply-based pricing — not “charge whatever they'll pay” pricing.
Maximum of 3 contractors per project
We cap it at 3. Other platforms sell to 8 or more. Less competition means a better shot at winning the job.
Credit-back guarantee
Bad info? Wrong number? Request a credit back. We actually review them — and we side with the contractor when it's justified.
No monthly fees or contracts
Use it when work is slow. Stop when you're booked. No subscription, no commitment, no sales reps calling you every week.
Every contractor is verified
License checked against CSLB records. Identity confirmed. This protects homeowners and protects legitimate contractors from being undercut by unlicensed operators.
Built by someone who gets it
Every feature on this platform was built with the contractor in mind — because the person who built it is one.
Ready to Try It?
Whether you're a homeowner looking for a verified contractor or a pro looking for better leads — we built this for you.